When in the market for a new business, the search can feel long and tiresome. The moment the right business to purchase comes along, the next step is to make an offer. That being said, when buying a business, few would advise you to offer what a seller is asking. A broker might advise you to counteroffer to get the best possible deal. In order to do so, however, you need to do your research to ensure you are not insulting the seller by aiming too low. In this post, we will explore five negotiation strategies for buying a business.
1. Research the Market
First and foremost, it is important to do your research on the market to have a thorough understanding of the business you are about to purchase. Beyond that, it will give you a better grasp on how much a business should sell for depending on its own individual financials and market standing.
2. Make the First Move
There are numerous listings for businesses on the internet. There are multiple ways to find the right business for your next entrepreneurial endeavor. Doing your research and contacting a seller directly can help cut out the middleman, but you have to know what you’re doing when you’re going it alone. Working with an experienced business broker may be a wiser move.
3. Know Your Financial Limitations
Before making an offer, you should be familiar with your realistic financial bandwidth. Although you may be able to negotiate a price below the asking, you should be able to afford what is asked. There is a chance the seller is not willing to drop their price. If it is a competitive enough business, there will be other buyers willing to make an offer above yours. Therefore, do not fall in love with a business you cannot afford. An experienced advisor will also help you keep your expectations in line with your budget.
4. Know Your Competition
This encompasses both competition with other buyers as well as the industry competition you will adopt once you have successfully purchased the business. Understanding the industry, as mentioned previously, is key because running a successful business does not simply lie in marketing to the public, but also knowing where your strengths and weaknesses lie. You cannot make a wise purchase without fully grasping the world you are about to enter.
5. Hire a Transworld Business Broker
Although some may wish to purchase a business without any guidance, hiring a broker is the best guarantee you can get that you will be purchasing a credible business from a trusted seller. In addition, with extensive knowledge in specific industries, a broker can provide credible information about the industry and market of your choice. They also serve as an expert intermediary during the negotiating process. Providing you with knowledge and security, a broker is worth considering when embarking on a new business venture.
The main things to remember are to never purchase a business without having done thorough research about the industry and your community so you can be prepared to negotiate with the seller. Transworld Business Advisors has trusted advisors who are not only familiar with the process but are experts in your specific industry. Contact your local Transworld Business Advisors office to schedule a free consultation today!
