The future is digital – actually, the present is digital, and that means businesses with a technological component are becoming more and more popular. Industry experts are calling 2019 the year of entrepreneurship. As a business owner hoping to sell, this just might be the year to do that. As a franchise owner looking for new opportunities, preparing your business for sale could be the best way to close out the year.
Relationship to Technology
Today, consumers are more concerned with instant gratification than anything else. This drives their purchasing habits as they are more likely to support businesses who can promise quick deliveries and personalized service. Those businesses and franchises who can provide seamless user experiences are much more successful than those that cannot. Whether the business focuses on food delivery, beauty, or even car repair - quick, simplified, and reliable service is key.
That being said, it is all about balance. Customers still want to have meaningful relationships and interactions with other humans. Algorithms can provide excellent insight into a consumer’s purchasing habits; however, only person-to-person interactions can build lifelong, intimate relationships.
2019: The Year of Entrepreneurship
As the economy continues to strengthen and consumers continue to expect innovative technology, it is important to highlight what sets your business apart in that area. For instance, consider the following:
- What elements of your business provide great social capture moments?
- What delivery services do you offer?
- What is your Internet presence? (i.e., stock availability, reviews, easy ordering, etc.)
To sell your business, you will need to market the components of your business that make it both modern and attractive. Potential business buyers want to see what has worked for you, what has not, what has changed, and what they can add once they take over. An experienced advisor from Transworld Business Advisors is not only well-versed in all aspects of buying and selling businesses, but also in the best ways to highlight a business’s strengths and make it a highly desirable entrepreneurial purchase. Contact us today!
