Congratulations! The buyer and seller have agreed to an agreed upon sales price of the business and proposed deal strategy. Now we are in the due diligence stage, where the buyer is spending their time analyzing information about the potential purchase of the business, and validating their decision to move forward with the acquistion.
It is no secret that many deals fall through in due diligence. This is the stage where a business intermediary becomes critical in not only keeping the process moving and working with both the seller and the buyer in the dissemination of information. What is critically important not only in this stage, but really throughout the process is that the buyer and seller don't engage any direct communication. Once the communication channels begin, it becomes very difficult for the broker to keep track of the process and any exchange or promise of infornation that was shared by the parties, and once the communication has started it leads to more direct communcation and bypassing the broker.
Believe me that this isn't about being left out, or feeling undervalued, it is simply our protecting our sellers to ensure the deal gets to the "finish line" It is very challenging for brokers to diffuse points of contention when buyers and sellers ciommunicate directly, and often leads to the buyer withdrawing the offer.
You have retained a broker to assist in the sale of your business. Let us do our job, and work on your behalf to find the right buyer at the right price.