The 2024 World Expo, hosted by United Franchise Group™ (UFG), was a celebration of innovation and growth, showcasing the remarkable accomplishments of franchise owners and business brokers. Held in Nashville at the Gaylord Opryland Resort & Convention Center, the event set a new attendance record with over 1,000 participants from 10 award-winning brands, including nearly 100 international attendees. Spanning three days, the Expo featured the largest private exhibit show with over 300 vendors across 80,000 sq ft of tradeshow floor.
The Expo’s agenda was packed with educational sessions, interactive panel discussions, and dynamic networking events. Industry-leading keynote speakers such as Mike Michalowicz, Amber Vilhauer, Larry Bailin, and Matt Doherty provided invaluable insights into the latest trends and strategies in franchising and business brokerage. These sessions offered deep dives into advancements in AI, digital marketing strategies, and business growth.
At Transworld South & West Texas, we learned about the evolving nature of digital marketing principles, particularly in understanding generational differences when growing a business. Even before the conference, we had begun integrating these advanced technologies to enhance our service offerings and deliver superior value to our clients. By leveraging AI for sophisticated data analysis and market insights, we are well-positioned to maintain and strengthen our leadership in the business brokerage industry.
Among the distinguished attendees, Transworld Business Advisors of South & West Texas stood out. In 2023, our office achieved sales in excess of $6 million, earning us the prestigious President's Award of Excellence - Millionaire's Club. Additionally, we were honored with the Circle of Excellence Award from UFG for our outstanding sales performance. Many of our team members were inducted into the 2024 Transworld Presidents Club, including Senior Advisors Steve Merritt, Austin Zhao, Bobbi Coffey, Carmen Hanna, Bo Hudson, Katie Holditch, Quoc Pham, Molly Adames, Tony Keane, and Wayne Blease. We commend each of these agents for their exceptional dedication and success.
As we reflect on our achievements at the 2024 World Expo, we are proud of our team's accomplishments and excited about the future. Transworld Business Advisors of South & West Texas remains committed to providing exceptional service to our clients and maintaining our position as a leader in the business brokerage industry. Congratulations to all the award recipients and participants for making the 2024 World Conference a resounding success! We look forward to continuing our journey of growth and innovation in the years to come.
